Fintech app redesign · 2025
Budgeting for people without a paycheck
A redesign of a budgeting app around irregular income: a smoothed weekly allowance, a reserve that fills itself from large invoices, and a home screen that answers one question, how much is safe to spend today.
- Client
- Tallyfield
- By
- Ines Varga
- Timeline
- 14 weeks
- Year
- 2025

The problem
Tallyfield assumed a monthly paycheck. Its freelance users earn in lumps, so the app told them they were broke one week and rich the next.
My role
Lead product designer, one of two designers
Constraints
- The bank-connection layer could not change during the project.
- Two designers, four mobile engineers, one quarter.
- Existing users had years of category data that had to keep working.
Decision 01
Interviewed the people the app was failing
We talked to fourteen freelancers who had cancelled in the last six months instead of surveying active users.
Why
Active users had already adapted to the monthly model. The people who left could tell us where it broke.

Decision 02
Replaced the monthly budget with a weekly allowance
Income is pooled and released as a steady weekly amount, calculated from the trailing six months.
Why
Every interviewee described money in weeks, not months, because rent was the only monthly bill they thought about.

Decision 03
Made the home screen answer one question
The first screen shows a single number, safe to spend today, with the reserve and upcoming bills underneath.
Why
In testing, people opened the old dashboard, scanned four charts, and still asked us whether they could buy groceries.

Decision 04
Let big invoices fill the reserve on their own
When a payment is more than twice the weekly allowance, the app proposes moving the surplus into the reserve with one tap.
Why
Automatic moves felt like losing control; a proposal kept the person in charge and still made saving the default.

The outcome
Shipped to all users in March 2025. Ines reports that 30-day retention for new freelance signups rose from 41% to 58% in the first two months, and support tickets tagged "budget wrong" fell by roughly half.
Next: Halfmoon Roasters, coffee brand identityAn illustrative case study. Ines Varga and Tallyfield are fictional, and so are the numbers, which stand in for figures a real designer would supply. Casepanorama never invents them.