Blog
Notes on telling the work.
Short essays on writing case studies, from people who have read a great many of them.
01 · October 14, 2026
Start with the before state
The single image most case studies are missing, and how to recover it when you did not save it.
Maren Okafor · 5 min read
02 · September 23, 2026
Write decisions, not deliverables
A case study is a record of choices and their reasons. Here is a simple structure that makes them visible.
Julian Castellanos · 6 min read
03 · August 29, 2026
The honest metric
One real number beats five impressive ones. How to find it, and what to write when you do not have it.
Maren Okafor · 5 min read